losing-moneyThe plethora of advertisements claiming funeral insurance can cost less than the cup of a coffee a week are not telling the full story, a funeral operator says.

Invocare Ltd chief executive Andrew Smith says some policyholders could be overpaying in premiums by as much as 14 times what a funeral actually cost.

He said the details of rising premiums as a funeral insurance plan matures are often buried in the fine print.

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