The Star news site (Malaysia) recently published an article about the  Prestavest Memorial Park Group and its use of technology to offer  an alternative to how people pray and show filial piety towards the dearly departed.

Prestavest Memorial Park Group (Prestavest), founded in 1996, is offering a “distance prayer” service that allows people to perform their rituals virtually via their mobile phones during the Qing Ming Festival.

Prestavest Memorial Park Group’s memorial park in Taiping.Prestavest Memorial Park Group’s memorial park in Taiping.

Group executive director Yong Jing Ting said customers could opt for a “live” prayer session through video call for up to 30 minutes or receive videos and photos of the prayer session, depending on which of the three available packages they choose.

“Due to the ongoing Covid-19 pandemic and travel restrictions during the movement control order, many people are unable to go out to perform prayers or ceremonies.

“We introduced this service last year to allow our customers to perform their prayers.

“We have since continued to provide this service year-round, especially for those who are unable to travel, ” said Yong, adding that Prestavest pioneered the “live” enlightenment prayer session during the Hungry Ghost Festival last year, which was streamed on the Facebook pages of the respective branches.

Prestavest set up its first memorial park in Taiping, Perak in 1996, followed by two more in Alor Setar (2006) and Sungai Kob in Kulim (2011), Kedah.

They provide cremation, columbarium, burial services and other related products.

Prestavest is a member of the International Cemetery, Cremation and Funeral Association as well as Australasian Cemeteries and Crematoria Association.