The Guardian reports that the founder of a pricing comparison site for funerals says he has been the target of legal threats from major players resistant to his bid to make the industry more transparent.

Colin Wong established Gathered Here to list prices and reviews of funeral homes across Australia in January. Posing as a mystery shopper, he received quotes for big-ticket items such as coffins and service fees from more than 600 businesses that he then listed online.

He said he had since received a number of legal threats “to the effect of cease and desist”. Prices listed on Gathered Here had also been challenged by funeral homes that had quoted them to him directly, he said.

According to the article Colin Wong was unable to give specifics on how many or which companies had asked him to remove their pricing but said Gathered Here was partnering with the legal firm Marque Lawyers on a pro bono basis to respond.

Read the full report.