Seemingly everyone is playing Pokémon GO. If you’re not already playing it yourself, you’ve no doubt heard about it. It’s not an exaggeration to say that the new mobile and augmented reality game from Niantic Labs and The Pokémon Company is having an enormous impact on people’s daily routines. In the DISRUPT Media office we have an employee who’s family member logged over 20 miles of walking playing the game this weekend. Attendance at churches across the US was spiked this weekend as the creator of Pokémon GO labelled most churches as Pokéstops.
For those not yet in the know, Pokémon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for the iconic creatures, but it also transforms local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.
If you are a funeral home or cemetery owner and haven’t checked out this game, I highly recommend downloading it for free from the Google Play Store or the Apple App Store – there’s a good chance you could be one of these Gyms or PokéStops (especially if you are a cemetery)!
How to Embrace the Game
If you own a cemetery location there is a very good chance you have already noticed a large spike in foot traffic on your grounds. The creators of the Pokemon GO app have predetermined many public locations (cemeteries, Libraries, Churches, Landmarks, etc) as Pokestops or Gyms.
The first thing to do is find out if your funeral home or cemetery is a Gym or Pokéstop (or if you are near one) – many cemeteries are Pokestops. There is currently not a way to pay for your location to be a Pokestop, as mentioned above these are predetermined by the developer.
If your location is a Gym or Pokestop or near by one you can capitalize by purchasing Lures. Lures increase the rate of Pokemon generation in the area around the PokeStop where they’re placed for one half hour. Because Pokemon are scarcer than you think luring is a powerful tool that you have to see to believe.
Luring is extremely affordable. Let’s do the math. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins:
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