We do like to write plans, don't we? Business plans, strategic plans, operational plans, environmental plans, etc.. So I thought you might find an item I heard on Radio National about writing good business plans useful:
A business plan is essentially a mind dump on a piece of paper – an imagination of what you hope to achieve in the future.
According to Mat Beeche, the best way of approaching the story of your new company is to describe the plan to friends over coffee – if you can’t sell it to them, then you won’t be able to sell the idea to your staff, investors, and the public.